Welcome to the Store - BMC.

Welcome to the Store - BMC.

We are delighted to finally announce - BMC is bringing the Speed to Swindon. We will be the stockist of the Swiss brand and really excited to bring their innovative and iconic bikes to the local cycling community. 


"I'm really impressed with the bikes, we've been looking for a brand to compliment Giant/Liv for a period of time now, especially as we have a strong commitment to Giant. After conversations with some top names in the industry we felt everything BMC offer the rider with their range matches our future vision and is a product we can really back... Now it's out and live we have exciting plans to introduce demo days and ride out days with some of the models. 

Although we are slightly more focused towards the road ranges; Teammachine, Roadmachine and Roadmachine, we will be stocking some of the XC mountain bike range - made famous from Tom Piddock's success on the Fourstroke!

Watch this space - Let's Create Speed." - General Manager, Stephen

Brand Story

In the world of premium bike brands, we have spent decades building our sport and pushing technologies to the limits.

The earliest days of BMC saw fast and monumental innovation across the bicycle industry. The late 80’s and early 90’s defined the ambitions of our sport, and BMC was perfectly positioned to make the fastest of those ambitions real.

In the decades since, we’ve led the refinement of many of these advancements, as well as entirely new innovations, all with a common theme of creating speed. This singular focus on speed has led us to become the brand we are today: fast, unrelenting, and iconic.

The BMC team is now over 150 people, and hundreds more supported athletes. We are still based where we began, in Grenchen, Switzerland, though we’ve since added our Impec Lab, and there’s now an Olympic velodrome next door. We’ve won races and titles, defined new categories, and grown into the technological and engineering powerhouse that we always aspired towards. We’re never done, and never satisfied; we will always continue to refine and reassess.

The expertise of our team is what makes this all possible and lays the foundation for our future. We’ll continue to create speed at every opportunity, and as in years past, we can’t wait to show you some of the ideas we’re working on right now.

For the Full BMC Range head to the website link below - or check out what we have in stock in our Road section.


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